About
Stefan Hendriks & SiteBoosting
The consultant behind Agentic Findability — and why he believes this discipline matters now, not in three years.
About Stefan
Stefan Hendriks is a digital marketing consultant based in The Hague, Netherlands. He has been working in online findability since the early days of search engine optimisation, and has built SiteBoosting into a consultancy focused on sustainable, signal-driven visibility strategies.
Stefan's approach has always been grounded in how systems actually work — what signals search engines, users, and now AI agents use to evaluate and recommend content. That approach has led him, naturally, to the emerging discipline of agentic findability.
"I started paying serious attention to AI agents in 2023, when it became clear that these systems were not just a novelty — they were changing the discovery layer of the web. When I looked at how businesses were prepared for this shift, the answer was: almost none of them. That is the problem I am here to solve."
About SiteBoosting
SiteBoosting is a Dutch digital marketing consultancy with a specialisation in findability. The work covers three connected disciplines:
SEO — Search Engine Optimisation
The foundation. Helping websites rank in traditional search through technical optimisation, content strategy, and authority building.
GEO — Generative Engine Optimisation
Optimising content for AI-generated answers. Ensuring that when AI systems summarise a topic, your business and expertise appear in the response.
Agentic Findability
The newest frontier. Preparing websites for the age of AI agents — autonomous systems that browse, evaluate, and recommend on behalf of users.
Why now?
The transition from search to AI-mediated discovery is not a distant future event. It is already happening. ChatGPT, Perplexity, Google AI Mode, and similar tools are already making recommendations that previously required a Google search. OpenAI's Operator and similar agentic platforms are beginning to browse and act on the open web at scale.
Businesses that address their agentic findability now will benefit from first-mover advantage. Those who wait until AI agents have replaced a significant portion of discovery traffic will find themselves competing in a much more crowded field — and having to undo years of neglect in structured data, entity clarity, and AI readability.
Stefan launched Agentic Findability as a dedicated service within SiteBoosting because the topic deserves focused, expert attention — not a line item in a generic digital marketing package.
Based in The Hague
SiteBoosting is based at Maanweg 174, 2516 AB Den Haag (The Hague), Netherlands. Stefan works with businesses across the Netherlands and internationally, and conducts audits and advisory calls remotely.
For enquiries, reach Stefan at info@siteboosting.nl or call 070-763 09 09.