Our Service
The Agentic Findability Audit
A thorough, scored assessment of your organisation's ability to be found, understood, and recommended by AI agents — delivered as a clear report you can act on immediately.
Request Your AuditThe Deliverable
What You Receive
After the audit, you receive a scored report that gives you a complete picture of how your website performs across six dimensions of agentic findability. The report is written in plain language — clear enough for a director or communications lead to understand, detailed enough for your web partner to act on.
Overall Score
A single score out of 100 that summarises your website's current agentic findability. Benchmarked against what AI agents need to reliably recommend an organisation.
Per-Category Findings
Each of the six audit dimensions receives its own score and a detailed breakdown of what was found, what is missing, and what impact it has.
Prioritised Recommendations
A ranked list of improvements ordered by impact. You know exactly what to address first to achieve the greatest gain in visibility to AI agents.
Implementation Notes
Where relevant, each recommendation includes implementation guidance — enough detail to hand directly to your web partner or implement in-house.
Agentic Findability Score
What We Assess
The Six Audit Dimensions
Every audit examines your website across six dimensions that AI agents rely on to find, understand, and recommend your organisation.
Structured Data
We review your use of Schema.org markup and JSON-LD implementation. Structured data is the primary way you tell AI agents — and search engines — what your organisation is, what it offers, and who is behind it.
- JSON-LD presence and validity
- Organization and LocalBusiness schema
- Product and Service schema
- BreadcrumbList implementation
- Review and rating markup
Entity Clarity
We assess how clearly your website defines your organisation as an entity. AI agents need unambiguous information about who you are, what you do, and where you do it — without having to infer or guess.
- Organisation name and brand consistency
- Mission and programme definitions
- Geographic presence and coverage
- Board, leadership, and team information
- Sector and focus clarity
Content Structure
We evaluate whether your content is organised in a way that AI agents can parse and extract information from reliably. This includes your heading hierarchy, semantic HTML, and overall information architecture.
- Heading hierarchy (H1–H4)
- Semantic HTML usage
- Paragraph and section organisation
- Table and list formatting
- Internal linking structure
AI Readability
We check technical signals that affect how AI agents can access and process your website, including crawl access, content delivery, and page technical quality.
- Robots.txt AI agent access
- JavaScript rendering issues
- Page load and accessibility
- Canonical URL configuration
- Crawl budget and indexability
llms.txt
We check for the presence and quality of an llms.txt file — a machine-readable document at yourorg.org/llms.txt that gives AI agents a direct overview of your website, services, and purpose.
- File presence and accessibility
- Business description accuracy
- Page index and descriptions
- Service and product listing
- Contact and entity information
Trust Signals
We evaluate the credibility markers on your website that AI agents use to determine whether to recommend you. These include authorship, transparency, and verifiable governance information such as ANBI details.
- Author and expertise markup
- About page quality and completeness
- Contact information availability
- Governance and ANBI signals
- External references and citations
Optional Add-On
Advisory Call with Stefan
Once you have received your audit report, you can book a one-to-one advisory call with Stefan Hendriks to walk through the findings together.
The call is designed to help you prioritise the recommendations in the context of your organisation, your existing systems, and your team's capacity. Stefan will answer your questions, explain the reasoning behind specific findings, and help you map out a realistic improvement plan.
This is an optional service. Many clients find the report sufficient to act on immediately. Others prefer to discuss the results before implementation. Both approaches work.
Request Audit + Advisory Call