JSON-LD (JavaScript Object Notation for Linked Data) is a tidy script block, usually in the page's head, that holds your structured data separately from the visible HTML. Google and AI systems prefer it because it is unambiguous and easy to parse.
Because it lives apart from your layout, JSON-LD lets you declare rich facts — organisation details, FAQs, products, breadcrumbs — without touching the design. This site already uses it for Organization, Person, WebSite, and FAQ data.
A short JSON-LD block in the head states the organisation's name, address, phone, and founder — and an agent reads those facts directly, no scraping required.
Why this matters for AI findability
JSON-LD is the cleanest channel for handing AI exactly the facts you want it to know. Implementing it well is a foundational, high-impact step in agentic findability.